Burger King debuts unhappy meals because 'no one is happy all the time'

Burger King is using its playful rivalry with McDonald's to deliver an important message about mental health.

Happy Meals have been synonymous with fast food for decades, ever since McDonald's first rolled out its kid-friendly concept in 1979.





But let's face it, it's not easy to be happy all day, every day.





Now, Burger King has come up with a new line of meal boxes that honor a full range of human emotions — from totally excited to super sad.


Burger King's new "Real Meals" launched this week and they come in five different varieties: Pissed Meal (for when you're mad), Blue Meal (for when you're sad), Salty Meal (for when you're a little bitter), YAAAS Meal (for when you literally can't contain your excitement) and DGAF Meal (for when you really couldn't care less about anything).



They will only be available at select Burger King locations in Seattle, Miami, Los Angeles, New York City and Austin, Texas.






And while the brightly colored boxes might seem like just another jab at Burger King's largest competitor, their release is tied to an important cause.


Burger King partnered with the non-profit organization Mental Health America to increase visibility about issues surrounding mental well-being during May, which is Mental Health Awareness Month.